Rebeca is a fantastic brand strategist! I had the good fortune to hire Rebeca to assist in re-positioning our brand after our first two years of business. Rebeca was able to immediately synthesize our (very complex) offer and value proposition and distill our company messaging in real time. I am eagerly awaiting our next round with Rebeca to build on the robust brand platform she built!
Tim Donovan, CEO, Donovan Energy
"Simply put, Rebeca was a joy to work with. Engaging, energetic, and sharp as a tack, Rebeca was able to help me solve a problem that had to be solved on a tight timeline. Even though I engaged Rebeca at the 11th hour to name a new product about to launch, she was all poise. Keeping me involved throughout the process, she conducted an excellent name-storm, and then distilled the ideas down to a focused set of deliverables. Within a span of only a few weeks, we had our winning name, which successfully entered the market. I would jump at the chance to work with Rebeca again."
Chas Carol Lead, Patient Marketing, Takeda Pharmaceuticals
Formerly Brand Manager, Solutions, Mead Johnson Nutrition
When I hired Tapestry to help Jakks vie for an important Disney license, their strategic work totally exceeded our expectations and helped us really shift our relationship with Disney and their impression of Jakks as a long-term, strategic partner. Rebeca and her team conducted all of the insights work and translated that understanding into a powerful strategy that remained true to the brand’s DNA, yet moved the franchise in a compelling, modern direction. Tapestry is a strategic powerhouse, but just as important is that Rebeca is a branding genius!
Lisa Whitaker, SVP Marketing, Jakks Pacific
“Engaging Tapestry Strategy was an incredible asset to my new company, helping to create a clear, compelling vision for a complex story. They elevated my brand, helping to articulate the core mission. Rebeca’s creativity is unparalleled, and it is because of her excellence in this area that I asked Tapestry to help create the core brand vision for my new brand, FlashDraw.”
Eva Lutz General Manager, Design Concepts
“When I was Research Group Manager at Brown-Forman, I worked with Rebeca on the Finlandia vodka brand, among others. She provided brand strategy and positioning services, as well as expertly moderating consumer research (in both English and Spanish!). I found Rebeca to be enthusiastically dedicated, passionate about excellence, smart and strong-minded, but also genuinely curious and humble.”
Rachel Zigman Karem Owner, Propel Insight
“I worked with Rebeca Arbona on multiple branding and innovation projects while I was Director of Innovation and Product Development at Chiquita Brands. From moderating market research to insight and strategy sessions, Rebeca helped unlock powerful new insights that enabled us to reposition brands, develop valuable new concepts and launch winning innovation. I can honestly say that throughout my career, Rebeca is one of the best brand strategy and innovation gurus I have worked with.”
David Lund Senior Director, Marketing & Communications, Darla Moore School of Business at the University of South Carolina
“Rebeca has brought creative strategy, as well as business strategy, to multiple projects within our organization. Her expertise guided our O’Keeffe’s team through a brand architecture project—from consumer insights to design, Rebeca steered us toward a brand mark that beautifully holds our product portfolio together. Due to the success of the O’Keeffe’s architecture, Rebeca’s name was the first (and only) name on our list when the need arose for assistance with brand strategy consumer research. Rebeca’s thoughtful attention, eye for creative and energy for the discovery process has made our projects better than they would have been without her at the helm.”
Lauren Connley Creative Director, The Gorilla Glue Company
I’ve had the pleasure of working with Rebeca a couple of times in my career on similar strategic initiatives. Both projects involved development of new product pipelines for established brands, specifically pushing them towards new targets and/or usage occasions (broadening the brand’s reach). Rebeca collaboratively led qualitative, iterative methods to determine the brand’s guardrails and inform strategy. The output of both projects were insightful and considered a success. I would happily and confidently not only recommend Rebeca but hope to engage her expertise again in the near future as the need arises. Please let me know if you’d like to speak further about my experiences.
Amanda Smeller Director of Consumer Insights & Innovation, Advance Pierre Foods
Every once in a blue moon, you meet someone in the marketplace who is truly remarkable - one who leaves a lasting imprint. Rebeca is one of those special people. From my first engagement with her as an innovation consultant working with me at Cadbury Schweppes, I recognized that this gal was bringing her "A game" to the table. Wicked smart, insightful, thoughtful, creative, and engaging would be just a few of the words to describe her. An incredible bundle of disciplined energy, Rebeca is truly a dynamo and was exactly what we needed on our collaborative assignments. Her intellect and business savvy coupled with her snappy wit made her a true catalyst for breakthrough thinking with our group.
Troy Geesaman Vice President, Client Services, We Are Alexander
Formerly Director, Discovery Innovation, Dr. Pepper Snapple/Cadbury-Schweppes
“Rebeca and her research team uncovered deep, meaningful consumer insights and then leveraged them to help us drive our brand strategies forward."
Mike Bergman Senior Product Director, Optum Health